Gen Z, those born between the late 1990s and early 2010s, are officially stepping into the housing market. Unlike millennials, who faced the early shocks of skyrocketing home prices, Gen Z has grown up in a world where affordability struggles, rising rents, and changing work lifestyles are the norm. In 2025, this new wave of homebuyers is redefining what “homeownership” means in Canada.
Are you part of Gen Z, wondering what to expect when buying your first home?
Affordability Above All
For Gen Z, budget is the number one factor. Many are entering the market with student loans, gig-economy jobs, or starting salaries. They’re prioritizing:
- Smaller homes, condos, or townhouses
- Properties in suburban or up-and-coming neighborhoods
- Creative co-ownership models with friends or family
Unlike older generations, Gen Z buyers are realistic; they’re looking for what they can actually afford, not just their “dream home.”
Flexibility and Mobility
With remote work remaining strong in 2025, Gen Z seeks homes that offer them freedom. This might mean:
- Moving farther from downtown cores, where prices are lower
- Prioritizing home offices or flexible layouts
- Looking at properties with rental suites to offset costs
Flexibility isn’t just about space; it’s about financial freedom too. Many Gen Z buyers are considering variable-rate mortgages because of the potential for lower payments and more adaptability.
Technology-First Experience
This is the generation that grew up online. They want a mortgage and homebuying process that’s:
- Digital-first (online applications, portals, quick approvals)
- Transparent and easy to compare options
- Free of the red tape and jargon that traditional banks are known for
- Clear, jargon-free communication from brokers who speak their language
Why spend hours in a bank when you can do it all from your phone or laptop? Gen Z trusts brokers who understand their digital lifestyle.
Sustainability and Lifestyle
Eco-consciousness is huge for Gen Z. They’re more likely to look for:
- Energy-efficient appliances and smart home tech
- Walkable neighborhoods with good transit
- Communities that align with their values: diverse, inclusive, and connected
To them, buying a home isn’t just a financial decision; it’s about aligning their lifestyle.
Support and Guidance
Unlike older buyers who might rely on their parents’ experience, Gen Z often feels overwhelmed by the housing process. They want:
- Clear, unbiased advice
- Brokers who can simplify the fine print
- Transparency on costs, rates, and long-term impact
This is exactly where a mortgage broker like Cannect can step in, by making the process straightforward, affordable, and tailored to their needs.
Ready to Take the First Step?
Gen Z is changing the Canadian housing market. They’re pragmatic, digital-savvy, and value-driven. In 2025, they’re not chasing the “big house dream” but instead redefining ownership to fit their lifestyle and budgets.
If you’re part of Gen Z and thinking about buying your first home, Cannect is here to help you cut through the confusion. From flexible mortgage options to honest advice, we make sure you get the right deal for your future.
Talk to our team today at 416-766-9000 or start online at Cannect.ca.
Watch our Make Money Count videos to gain more insights.
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