Gen Z Homebuyers in 2025: Priorities, Challenges, and Opportunities

Gen Z, those born between the late 1990s and early 2010s, are officially stepping into the housing market. Unlike millennials, who faced the early shocks of skyrocketing home prices, Gen Z has grown up in a world where affordability struggles, rising rents, and changing work lifestyles are the norm. In 2025, this new wave of […]